About Us

Welcome to Kiddie Ma Jigs, where fun and imagination come to life! We are a family-run franchise of dress up and toy stores with a rich history rooted in the heart of Johannesburg. Our journey began in one of the oldest toy stores in Parkview, starting as a humble toy and bicycle shop. Over the years, we have grown and expanded our offerings to include a diverse range of children's goods, from educational toys and puzzles to fancy dress, ballet supplies, and party essentials.

In 2013, we introduced Parkview Ballet and Dress Up, followed by Craighall Toys and Parties in 2014. Our growth continued in 2015 when we proudly opened our fourth store, Morningside Toys. These stores uphold the core values of our original establishment, aiming to provide educational, fun, and high-quality goods for all ages, always at competitive prices.

As part of our evolution, we are delighted to re-brand as 'Kiddie Majigs,' uniting our stores under one name while maintaining the exceptional services and affordable prices we are known for.

What sets us apart

At Kiddie Majigs, we go beyond just offering toys. We believe in the power of dress-up and its ability to unlock a child's imagination. That's why we have a unique dress-up collection that sets us apart from the rest. Our carefully curated selection of costumes and accessories is designed to inspire creativity, encourage self-expression, and provide endless hours of joy for children.

Here's what makes our dress-up collection special:

Unique Dress-Up Options: We pride ourselves on offering a wide range of unique dress-up options that you won't find anywhere else. From whimsical characters to imaginative creatures, our collection is filled with one-of-a-kind costumes and accessories that will make your child's dress-up adventures truly memorable.

Locally Made and Imported Designs: Many of our dress-up costumes are designed and made in-house, giving them a special touch of creativity and exclusivity. We also source internationally to bring you the best designs from around the world. You can trust that our costumes are crafted with attention to detail and made from high-quality materials.

Our Product Range

Toys: Whether you're searching for the perfect gift, engaging educational activities, or quality wooden toys, we have you covered. Our diverse toy selection includes educational toys, wooden toys, science and magic kits, arts and craft kits, bath toys, games, LEGO, Sylvanian Families, Melissa & Doug, Top Model, The Bean People, 4M, Nanoblocks, Clemontoni, and so much more. You can find these exciting options at Parkview Toys, Craighall Toys, and our online store.

Dress-Up: Let your little ones' imaginations run wild with our fantastic range of locally made and imported fancy dress costumes. We take pride in offering unique costumes that are designed and made in-house, ensuring your child stands out. Explore our selection of superhero outfits, fairytale characters, princess and fairy dresses, unique Halloween outfits, and accessories such as hats, wigs, beards, and more.

Please note that our costumes are available for purchase only and are not available for hire.

Ballet Supplies: We cater to aspiring dancers with our range of ballet and dance supplies. From ballet tights, leotards, skirts, and jerseys to essential accessories like La Pebra's Hair Gel, hair nets, pins, clips, ballet bags, and shoe covers, gymnastics leotards, we have everything your budding ballerina needs. Please note that ballet shoes are exclusively stocked at our Parkview Ballet branch and require proper fitting.

Party Supplies: Make your kiddies' parties colourful and exciting with our wide range of party supplies. We offer paper plates, cups, serviettes, bunting, straws, balloons, party boxes, party favours, hats, streamers, blowers, plastic table covers, confetti, candles, pinatas, and more. Please note that we do not carry helium balloons.

We are committed to providing a delightful shopping experience, exceptional product quality, and excellent value for money. Visit us at Kiddie Majigs Parkview, Kiddie Majigs Craighall, or explore our online store to discover the wonders that Kiddie Majigs has in store for you and your little ones.

Let's create magical moments together!