About Us

The original store in our “Toys and Dress-Up” franchise came into being in one of the oldest toy stores in Johannesburg, in the leafy green suburb of Parkview. From humble beginnings as a toy and bicycle shop, Parkview Toys expanded to include a diverse array of children’s goods, ranging from educational toys, knickknacks and puzzles to fancy dress, ballet and party supplies.

In 2013 and 2014 we branched out into ‘Parkview Ballet and Dress-Up’ and ‘Craighall Toys and Parties’, respectively. In August 2015 we expanded even further when we opened our fourth store ‘Morningside Toys’. All of our stores encompass the traditional values of the founding store, aiming to provide educational, fun, good quality goods for all ages at competitive prices.

Now we are re-branding to ‘KIDDIE MA JIGS’ to link our stores together. New name, new online store but same great services and prices.

Our stores are all family run and our focus is on well-made, value-for-money toys and personal customer service.



Looking for the Perfect Gift, Fabulous Educational Activities or Quality Wooden Toys? We stock them all at competitive prices! We stock:

  • Educational Toys
  • Wooden Toys & Furniture
  • Science & Magic Kits
  • Arts & Craft Kits
  • Bath Toys
  • Games
  • Lego
  • Sylvanian Families
  • Melissa & Doug
  • Top Model
  • The Bean People
  • 4M
  • Nanoblocks
  • Clemontoni
  • and much more!

-Available at Parkview Toys, Craighall Toys, Morningside Toys & Online.


Our fancy dress range brings you the best of locally made and imported fancy dress costumes in popular themes for boys and girls! Many of our costumes are designed and made in-house and are completely unique to our stores. Our selection includes:

  • Superhero Outfits
  • Fairytale Characters
  • Princess and Fairy Dresses
  • Unique Halloween Outfits
  • Accessories including hats, wigs, beards and much more!

-Available at Parkview Ballet (extensive range), Craighall Toys & Online (limited range).

Please note: Our costumes are only for sale, NOT FOR HIRE.


We stock a range of ballet and dance supplies including:

  • Ballet Tights
  • Leotards
  • Skirts
  • Ballet Jerseys
  • La Pebra’s Hair Gel
  • Hair Nets
  • Pins & Clips
  • Ballet Bags
  • Shoe Covers & More

-Available at Parkview Ballet (extensive range), Craighall Toys & Online (limited range).

Please Note: Ballet shoes are ONLY stocked at our Parkview Ballet branch and have to be fitted correctly.


We stock a wide range of party supplies to make your kiddies parties colourful and exciting:

  • Paper Plates & Cups
  • Serviettes
  • Bunting
  • Straws
  • Balloons
  • Party Boxes
  • Party Favours
  • Party Hats
  • Streamers
  • Blowers
  • Plastic Table Covers
  • Confetti
  • Candles
  • Pinatas

-Available at Parkview Toys, Craighall Toys and Online.

We only stock plain and polka dot colours. We do not stock helium balloons or themes.