About Us
We're a family-run group of dress-up, toy and ballet shops rooted in the heart of Johannesburg. Our journey began in one of the oldest toy stores in Parkview — a humble toy and bicycle shop that grew, over the years, into something much more.
In 2013 we opened Parkview Ballet and Dress Up, followed by Craighall Toys and Parties in 2014, and later Lonehill and Bedfordview. Today all four branches trade under the Kiddie Majigs name, with the same commitment to quality, imagination, and great value that we've always had.
What sets us apart
More than just a toy shop
Lots of shops sell toys. We go further. Our dress-up collection is unlike anything you'll find elsewhere — many of our costumes are designed and made in-house, giving them a creativity and exclusivity you simply won't find on a standard shelf. We also source internationally to bring you the world's best designs, crafted with real attention to detail and quality materials.
Made in-house
Many of our costumes are designed and crafted by us — unique pieces you won't find anywhere else.
Globally sourced
We import the best children's brands and designs from around the world, curated with care.
Family values
Family-run since day one — we treat every customer the way we'd want our own children treated.
Great value
Exceptional quality at competitive prices — always. We never compromise on either.
What we sell
Everything your little ones need
Toys
Educational toys, wooden toys, LEGO, Sylvanian Families, Melissa & Doug, science & magic kits, arts & crafts, games, puzzles, Nanoblocks, Top Model, and much more.
Dress-up & Costumes
Locally made and imported costumes — superheroes, princesses, fairytale characters, Halloween outfits, plus wigs, hats, beards, and accessories.
Available for purchase only — not for hire.
Ballet & Dancewear
Tights, leotards, skirts, jerseys, hair accessories, ballet bags, shoe covers, gymnastics leotards, and La Pebra's Hair Gel.
Ballet shoes available at Parkview — fitting required.
Party Supplies
Plates, cups, balloons, bunting, candles, piñatas, confetti, party boxes, favours, streamers, blowers, and more.
We don't stock helium balloons.
Find us
Our Branches
Kiddie Majigs Parkview
52D Tyrone Avenue
Parkview, Johannesburg, 2193
Tel: 011 646 9310
or 066 532 9556
Email: info@kiddiemajigs.co.za
Trading Hours
Monday – Friday: 09:00 – 17:00
Saturday: 09:00 – 13:30
Sunday & Public Holidays: 09:00 – 13:30
Kiddie Majigs Craighall
The Woods Shopping Centre
345 Jan Smuts Avenue
Craighall Park, 2196
Tel: 011 880 2317
Email: info@kiddiemajigs.co.za
Trading Hours
Monday – Friday: 09:00 – 17:00
Saturday: 09:00 – 14:30
Sunday & Public Holidays: 09:00 – 14:00
Kiddie Majigs Lonehill
Lonehill Shopping Centre
22 Lonehill Blvd
Lonehill, 2062
Tel: 067 567 4472
Email: info@kiddiemajigs.co.za
Trading Hours
Monday – Friday: 09:00 – 18:00
Saturday: 09:00 – 16:00
Sunday & Public Holidays: 09:00 – 14:00
Kiddie Majigs Bedfordview
Village View Shopping Centre
41 Van Buuren Road
Bedfordview, 2008
Tel: 076 282 8664
Email: info@kiddiemajigs.co.za
Trading Hours
Monday – Friday: 09:00 – 18:00
Saturday: 09:00 – 15:00
Sunday & Public Holidays: 09:00 – 13:00
Can't make it in store? Browse our full range online and have it delivered to your door. We offer free shipping on orders over R1000, and standard delivery from R90.